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20% of all sales will be donated to Animal Alliance of Canada (AAC)

Click here to start shopping and help Animal Alliance of Canada »

Some of the animals who now enjoy a better life thanks to AAC and to supporters like you.  

NuCèlle Inc. is the proud sponsor of the Animal Alliance of Canada (AAC).

AAC strives to protect animals and the environment we share through education and advocacy. Twenty (20%) percent of all retail sales will be donated to AAC.

Since 1990 AAC has been committed to the protection of all animals and the promotion of a harmonious relationship among people, animals and the environment. We work on local, national, and international educational and legislative advocacy initiatives to protect animals and our environment.

Animals are used in every conceivable manner, and as humans continue to pollute the world and destroy natural environments, animals also die. With increasing numbers of individuals recognizing that animals are not ours to kill, eat, wear, experiment upon or exploit for entertainment, Animal Alliance of Canada has quickly become a respected and powerful force. Please join us.

Animal Alliance of Canada is a federally incorporated, primarily volunteer organization. We have chosen to register as a non-profit organization so we can influence politicians, who are the gate-keepers of all legislation affecting animals and the environment. Charities are substantially restricted in their ability to lobby for legislative change.

Our focus is to achieve long-term animal and environmental protection through public education, legislative advocacy, and political action. To find out more about AAC, please visit

Here is a brief summary of just some of our victories for the animals:

Puppy Mills: In 1991, we proposed that Agriculture Canada amend the Health of Animals Regulations in order to stop the importation of sick, injured and genetically compromised puppies from the United States. The regulations were passed, resulting in a 73% decline in the number of puppies coming into Canada.

Cows rBGH: We were part of a coalition of organizations responsible for convincing the federal government to ban the use of rBGH, a bovine growth hormone, in dairy cows. The ban remains in place today.

Hunting – Bears: We were part of a coalition of organizations responsible for winning a ban on spring bear hunting in Ontario, a jurisdiction with a large bear population and one of the largest bear hunts in North America. We were also instrumental in banning bear spearing as a method of hunting in both Saskatchewan and Ontario. We are currently working to get a similar ban in other jurisdictions.

Project Jessie: Project Jessie is our hands-on rescue programme. Every year we rescue 400 dogs and cats from shelters that sell to research or have a high euthanasia rate. We take the animals no-one else wants and find them loving, permanent homes. Project Jessie was formed in 1991. Over the past 18 years, we have rescued over 7,000 animals, including birds, rabbits, guinea pigs, chinchillas, gerbils, as well as dogs and cats.

To find out more about AAC, please visit

20% of all sales will be donated to AAC

Click here to start shopping and help Animal Alliance of Canada »

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